Content is not the King, but the Kingdom.

The time we are ready to contemplate a content, we always imagine of creating a good content on priority. And this is a thought process that is obvious to be seen in almost everyone. We aim to propose a perfect content in order to make it sound better, engaging and influencing.
However, sometimes, just delivering out a beautiful content is not enough. There are billions of people running out in the market for bringing astonishing writeups and it is genuinely true to justify that they’re really observed deliberating positive and remarkable series of content. Thus, no wonder if you just have a good written piece over any context. One needs to have an excellent strategy to spread out the content in such a manner that it goes in the head of the people. And there we realise how prominent is the role of us in executing content marketing. This relates to a fact that content is not something that rules upon its platform but it is something to be ruled upon by us and if we are not aware of an effective way of content marketing strategy, its implementation and evaluation, the kingdom may decline due to its lack of correct management by its content creator.

Nowadays, people wonder why do their corporate falls in terms of communication management. I believe, since we are masters of content delivery and we set our rules to shape on the corporate/organization communication practice, we would definitely be considered as a major factor for the whole system of public relations and corporate communications whether its internal or external.

Hence, we are the key masters to key up the content creation, its delivery and evaluation to constantly work upon the area of improvement also.

Moreover, for any person associated with a company, organization or even a space of his living, a key mantra is always there to work upon-

Don’t run along the edges.
Build a base to rise.


Oh, I remember them now!
Gazing at the sky through my naked eyes
To untangle my tangles,
And to boost up my strength
For getting kicked out of doldrums

Then and now have weirdly changed things and taught me paradigm.
I could see, but not effortlessly
More often, it feels my eyes don’t see but only my spectacles.
Sky is the same, yet no attractive to me now
Stars are no visible, they are all hassle filled now.

Perhaps, My Spectacles say two important things to me-
1. My eyes are no more independent now and
2. My eyes are ‘STILL ALIVE’

People are there who could not see at all, even with spectacles

Do they need to get low thinking and cursing their lives for what they lack in for any reason?

Or they should feel proud and be motivated for the intellect they possess within them for doing things so greatly.

For all those who are blaming their luck or destiny or fortunes, remember one thing-
Perspective would either make you fall or would lift you up and let you walk in life fearlessly.

Stay blessed

Stay empowered

Stay highly Enthusiastic

Stay You

Highway or byway

Ceiling up the room, a reservoir of chaos
Without rhyme and reason, a rough ride is to bother
The places I travel
By the wall to relieve
Escape is to face
And to get rid of trouble
From then and now,
I am rolled into one
Riot of colours,
I have seen within me
Like the grey picture and going incognito
Though I wonder, if I face myself now
What would be that wonder..

The escape or the thunder?

The two sides

Problems if minded specifically,
They strengthen a feelin’
Feelings of what we face everyday,
How they restrict us,
Over a jacket of hurdles inside.

The same if minded in a broader way,
Observing how people face
Sometimes, they all seem to have no place alike,

All they do is-
Generating an internal motivation,
To plague with the situation
And stand by the strong side
Just like
Like a regular side.


In an era where we were taught not to remain quiet if we come to see or hear any wrong doings happening in our society,
We were also instructed to pocket our insults
Not for a while,
But forever.
And there I went “off the point”
But I did nothing except following them together.
Yes, Partially.
Pretty much biased fully.

We have been also taught to have loads of patience
So that we don’t react
Not because we were not wrong
But because it was about their respect and dignity.
And the respect which we held for ourselves
Had no face value
Which could ever be counted.

We live around the people who also tried to shape us by their philosophy that never matched with our thoughts or decisions
Yet we were tagged as liberals.

Sometimes, even small steps that we took just for the sake of somebody were the best source of destruction to our own self respect.

And when it was about the most nearest people around us who stopped us to voice our voice,
We were stuck and hence, it was the brutal birth given to injustice
Leaving us with masks on faces,
An empty decision

By which our living didn’t inspire
But our death spoke more than anything
May be till now
Or forever!

In the End

At the end of the day,
We will be happy!
Happy seeing anxieties we have had in past
And all scars would imprint heavyweight.
We will appreciate all wounds we had on us.
Not because we were left helpless, with no options or we liked being in sorrow & pain.
But because we faced all of it.
Being with someone, or even ultimately alone
All anxieties, utmost fear, screams & echoes.

Climbing on every stair of life dilemma,
We faced all of it!

Nepotism- A life giver or life taker?

Nepotism, be what?
Is that which flummox you or leave you outskirt
Giving an attracting favour or cultivating strength
To emerge a better sleep, and maintain harmony
Or a disharmony thrown on potential stars
Is that a living culture
Or a favour-cum-plate
Who defines it fully?
A fellow whom it is given,
Is self made
Or friend of a friend, one from pedigree or a sleeping head in a Royal family.
Call it a life giver, or life taker
But denying a fact is impossible when you’ve to mark a difference between
A longing talent and a temporary pushed on generation,
An unhampered dedication and uninspiring figure
A reservoir of born potential and a readymade plate served result.
So ask yourself, Which one gives you a courage to say that
You are truly out from nepotism or which tells you
Nepotism is an indirect practice to injustice or we are the followers who don’t call it an injustice?

I wish..

I wish
I, being your friend
Would have helped you ever
Problems that you have got in your life,
I wish I would have lessen them a bit
I wish being a medicine on you, all wounds that you have got, I would have healed them quickly
Whatever was absent in your life,
I wish I would have brought them in order to complete your life.
Whatever suspense you have left for now
I wish I would have read completely
Whatever regret there is within us
Is only that I wish I would have ever helped you
Reading, writing, all stuff is meaningless
When humans are increasing humans’ pain
Without realising that
It is not only the life but even death is in their hands as well
If you ever find yourself managing your own problems,
Try to manage their problems too
Who are fighting with their life against death
And whom even pain also seems painless.

Just a glimpse- 5

Life is a series of learning.
One in which we seek experience. We gradually develop and become “something”, leaving behind the imprints.
As rapidly I was to bloom, so many things life gave up to face.
After all, learning is an overall thing that happened in my life. Obviously, this is one of the things that is always constant. Whether your experience of life is dull or glorious, ugly or beautiful, superb or dumb, dark or bright, learning is an evergreen phase in each of the history.

The “young dumb”
too had so many learnings.
Initially, when elders were to be served with respect, she served her whole self with a genuine smile. She not herself was this only character, obviously what she saw, she learnt. But observation is to be filtered. Filtered in a way that you don’t come out with something which destroys your nature, hampering your own personality.
When you are surrounded by different people, you need to respect them. Until and unless you don’t respect, you are out of peace.
People around you may trouble you. But troubling them is of course no solution to it.
However, what we generally choose to do is teasing them, harming them or ultimately, disrespecting them back. I think practicing these actions are not going to work as a remedy. Nature is not to be changed. Just like ours.  Think over yourself, what lies in your hand to maintain harmony. Try yourself. Try your way. Even I met people who wished for me to die, but do I need to give the same energy back to them or should I make my own way?
Life is like your parents. It won’t judge you. It won’t take any revenge. It wants you to be rightful, wherever you go. Just it prays for you to remain safe. All in one way- TRUE SELF.